Projects

MPower Card Launch
Hang Seng Bank

Objectives:

Drive awareness – Introduce the new card to the market.
Enlarge Credit Card user base – Expand the card user base to the younger segments.

Market Challenge:

The signature card of Hang Seng Bank was “enJoy Card” over the past few years. Given the key features of enJoy Card are Dining and Supermarket discounts, most of Hang Seng’s credit card user base are relatively mature groups and housewives. Therefore, Hang Seng Bank would like to attract more young generation customers.

Media Strategy:

Integrated media approach to reach our target audiences through different touchpoints.

Results (in 2 months):

Reach - 4.3m

Impressions - 205m

Clicks - 706k

Applications - 4k

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GTM 2022 Launch
Bullish Global

Objectives:

Build awareness & reputation for Bullish.
Help Bullish with its goal of having one million users by the end of 2022.
Drive 250k activated users specifically through paid media activities in 2022.
Create the right customer mix of Advanced Retail and Institutional customers.

Market Challenge:

New to the market and high competition in the crypto space.

Strict rules and regulations are implemented by Big Tech companies like Google, Facebook, and Twitter.

Media Strategy:

Leverage the buzz and data generated by the Listing and Full Launch in order to hone in on the delivery of our media.
Take a 360 approach to media, go big with OOH for awareness phase.
Corner our competitors by going after the spaces where they are to capture category growth.
Avoid wastage and increase media efficiency by matching the right publishers where our competitors are (local vs international).